never again fast-fashion.

With certified organic fabrics, fair working conditions and collaboration on a local level, we make a statement for FAIR FASHION.

total transparency.

We have nothing to hide!
That’s why we offer you insight into all production steps.

this is us.


Justus & Luca

  • We want to make sustainability an everyday experience with our fashion.
  • We want to make the world a little bit better with your support.
  • We want to give you the opportunity to buy fashion with a clear conscience.
  • We have made our dream of our own sustainable fashion come true.

eternity fashion.

Let us assume that the earth is given to us eternally. The best basis of life for us simply guaranteed? Forever? Unfortunately not.
We therefore want to anchor the understanding of fashion as part of the bioeconomy and thus strive for the optimal sustainability principle of the eternal cycle. We want to contribute to new technical possibilities through fairness and openness and thus design fashion and make it usable in everyday life, which is created by applying these eternal principles, in short:
Fashion from Eternity.

YOU. US. roz evighet.

roz evighet stands for the goal of making fairly produced, environmentally friendly and high quality streetwear fashion tangible for even more people and to anchor the topic of sustainability in society also in relation to fashion. For us, sustainability means an awareness of our environment and our fellow human beings, which is demonstrated by responsible handling. First and foremost, this includes careful and sustainable use of resources and fair payment for all those involved in the production of our clothing. It includes offering our community full transparency over the entire manufacturing journey.

With roz evighet, we don’t just want to offer an alternative to conventional fashion, we want to work with you to establish sustainable clothing as part of the new normal for our generation.
So with roz evighet you are not just wearing a piece of clothing, you are becoming part of a story and a movement:
To understand fashion in a new way.

our way to go.

Why are we doing this?
Sustainable fashion is still too underestimated in its possibilities. We wanted to change that. We wanted to show that it is possible to design sustainable fashion in a modern way. Thus, we want to accelerate and support the shift from conventional fashion to sustainable fashion with roz evighet.
This also means that we work exclusively with companies that already produce sustainably or show great ambitions in this regard. In this way, we would also like to support smaller companies in their transition to sustainable business practices.

step by step.

In the summer of 2020, we sat in a beautiful Berlin café and fantasized about the future that lay freely before us after we graduated from high school. Discussing the joys and sorrows that come with a privileged choice of infinite possibilities, we got onto the topic of fashion. We noted how much we would like to be able to determine for ourselves what our clothes look like and how and from what they are made.
This idea inspired us and awakened an enthusiasm that showed us that here we had found the „one thing“ we really wanted. The vision of our own fashion brand based on an enlightened philosophy of sustainability and fairness was born.
The newfound drive wouldn’t let us go, and so we started researching how we could become a part of the fashion world. We didn’t find a step-by-step guide, but enough information on starting a business to be able to take the realization of our idea into our own hands from scratch. So with each book, each article, and each new contact, our determination to create fashion independently and according to our desires and values grew.
As always, the devil is in the details and we only realized the scope of our project as time went on. We learned that to answer the many questions in numerous fields from materials science to production to the right box for shipping, we had no choice but to become our own professionals in all of these areas.
We inquisitively acquired all the theoretical knowledge we could and began to acquire the necessary manual skills. Against all odds, we stuck to our goal and were able to celebrate the first small successes. On this basis, we could finally turn to the creative part, we created patterns and developed designs that would individualize our fashion, enriching the sustainable fashion world with new products.
People listened to us, we were able to inspire people with our vision and so we got the chance to prove ourselves. With the right support we succeeded in giving our vision the name „roz evighet“. And although we can hardly believe it ourselves yet, we can now proudly present this meanwhile very tangible dream to you. 

too long didn't read.

With roz evighet we want to combine sustainability with modern cuts and designs to bring environmentally friendly and fair fashion even more into everyday awareness. Connected to this, we want to draw attention to the topic of sustainability in all its facets and show what is possible.
You invest in a better future by not letting your clothes be produced at the expense of others. In addition, you enjoy full transparency regarding the manufacturing process and the production here in Berlin.

Be a part of it and help us reinterpret fashion with roz evighet and let sustainable fashion become the new normality.